Still another route offers a 10-day sampling of the Maya culture, starting at the so-called "white city" of Merida on the Yucatan Peninsula. Besides stops at archaeological sites such as Chichen Itza and Tulum, the tour allows time to play at the resort areas of Cancun, the Riviera Maya and the island of Cozumel before a flight down to the country's southernmost state of Chiapas. Among showstoppers there is a river cruise through a Grand Canyon-like gorge, a visit to the shopping mecca of San Cristobal de las Casas and pyramid-climbing at the ruins of Palenque.
The other seven routes typically feature inland cities elsewhere in the country. Among their themes are "Wine country and the aquarium of the world," "The art of tequila and music under the sun" and "The magic of traditions and nature."
Collectively, the routes wind through some 90 cities around Mexico including a number of smaller towns designated as "magic cities" and UNESCO World Heritage sites.